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ADLER goes QR

QR-Codes – Everybody has seen them, everybody knows them, but only few people know how the squares really work. If you once tested a code, you know how simple it is to obtain information on your smart phone via QR. ADLER will also rely on this technology and integrate QR-Codes on their cans and in brochures.


22.11.2012

WHAT IS QR?

The abbreviation QR stands for Quick Response. Invented was this technology in the mid nineties of the last century in Japan. 

In Europe QR-Codes were unknown a long time and had their breakthrough with the increasing popularity of smart phones.  

HOW DOES A QR-CODE WORK?WIE FUNKTIONIERT EIN QR-CODE?

To read a QR-Code, you need a smart phone, a working camera on it and a so called QR-Reader or QR-Scanner. There are free apps for that (Search for “QR” in your app-store). Start the app and a camera will automatically appear. Now you can photograph or scan the QR-Code. The information behind the QR-Codes will be read and shown to the user. In the most cases you will see a link to a website. But also short text messages or business cards (contacts) of a person can be transferred.

HOW DOES ADLER USE QR-CODES IN THE FUTURE?

Of course also ADLER did some research how QR-Codes can be useful for their purposes. The first step for ADLER was to lounge their mobile website in summer. This was the corner stone for “easy surfing” with smart phones.

In the future ADLER want to provide their customers an additional and useful benefit. So you will find the QR-Codes only on “special places”:

 

1.) Find QR-Codes on the most important ADLER-cans 

In the future QR-Codes will be on the cans, which you find in the color retailer sector. The codes link to the mobile site of the product on www.adler-lacke.com. All customers will have a fast access to product information, technical data sheets, videos and more. 

 

2.) Find QR-Codes in the ADLER-brochures

Also in brochures customers will see QR-Codes which link them directly to useful tips and tricks, videos and practical things, which the customer won´t find in the brochures.

Zum ADLER Online-Shop: